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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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“Hello. My name is Eric Chester, and I’m an Olympaholic.” I admit it, I am an addict. I just can’t get enough of the summer games in Beijing. I’m up all hours of the night watching, cheering, and screaming at my flat screen. I’ve spent hours online monitoring the results as they happen. I start conversations about the Olympics with everyone I come into contact with; even gas station attendants and telemarketers. But it’s more than just the sport that has me hooked this year; it’s the spectacle. Read More |
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