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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger workers. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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The Few, The Proud, The Pierced, or Whatever |
Howdy readers, TJ Wihera, Gen Why staff blogger here. Eric is devoting a considerable amount of time this month to preparing Generation Why’s new online tool for launch, so he asked me if I would take the reins on this month’s Whys News.
Eric and I recently ate at Tokyo Joe’s, a Colorado-based quick casual restaurant concept with a very unique approach to staffing, and an employer Eric frequently highlights when discussing creative employment practices. One glance around Tokyo Joe’s and you’d know why Tokyo Joe’s is so successful in attracting the young talent that is ideally suited for their brand, and this became the main topic of our lunchtime conversation. Read More |
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