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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger workers. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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Never Pay Your People What They're Worth |
Now look at them yo-yo's that's the way you do it
You play the guitar on the MTV
That ain't workin' - that's the way you do it
Money for nothin' and your chicks for free
Dire Straights We all like to get something for nothing, right? But if you can’t win Powerball, landing a high-paying, high profile, piece-o-cake job with lots of perks and bene’s—offering generous amounts of recognition while requiring little responsibility—comes in a close second.
Imagine growing up in a world with 24/7/365 exposure to a plethora of peers who have that kind of deal going for themselves. Reality show stars, tournament poker players, dot com “wonder kids,” extreme skateboarders, first-round draft picks, rappers, rockers, actors, dancers, bloggers, models… everywhere you turn, you see live examples of people that have managed to separate effort from reward.
But there you are in your twenties, working a 9-to-5 (or worse, trying to find a 9-to-5), forced to adhere to structured rules and policies while actually contributing something of value to an organization in order to receive a paycheck. A check, incidentally, amounting to a pittance of what almost everyone else in your field of vision is pulling down.
You might feel slighted and develop a bit of a chip on your shoulder. I know I would.
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